THE HOLLYWOOD REPORTER: ‘You, Me and Her’ Is First Movie to Test the Fithian Group’s New Experimental Platform

The indie romantic-comedy You, Me & Her will be the first film to utilize a new experimental digital and marketing platform offered by The Fithian Group that will match producers and filmmakers directly with theaters without having to partner with a traditional distributor.

The Fithian Group was founded late last year by John Fithian — who headed up the National Association of Theatre Owners for nearly two decades — alongside two of his longtime lieutenants at NATO, Patrick Corcoran and Jackie Brenneman.

Earlier this month, the consulting firm announced Attend, its new distribution and marketing marketplace that is in its experimental Alpha development phase. The goal of Attend is to match a movie such as You, Me & Her with the right makeup of cinemas based on various data. CONTINUE READING ON THE HOLLYWOOD REPORTER