CELLULOID JUNKIE | The Fithian Group Partners With Romantic Comedy “You, Me & Her” to Develop Distribution Platform Technology

“We believe there is an enormous opportunity to rethink the way movies reach theaters and the way movies reach audiences,” said Jackie Brenneman, founding partner of The Fithian Group. “Attend allows for unprecedented collaboration between filmmakers, theater owners, and marketers in expanding the reach of theatrical moviemaking. With “You, Me & Her” and Dan and Selina’s embrace of experimentation, we think we have an ideal project to build the tools that will become Attend.”

“Our latest feature film, “You, Me & Her”, is all about trying new things and breaking molds,” said Dagerman and Ringel. “We are thrilled to be partnering with The Fithian Group to continue that journey by crafting an innovative theatrical experience that’s as bold as the film itself.”

“You, Me & Her” is actively partnering with influencers, content creators and brands that authentically resonate with the themes of the film. Their brand partners to date include Lalo Tequila, Zomoz Mezcal, The Pleasure Chest, PleasureMed, Candier by Ryan Porter, Simmr, Potli, Tierra Rosa, PYM Mood Chews, FemmeFun and La Nua.

The “You, Me & Her” team will be activating unique experiences in different theaters all over the nation. In partnership with Riviera Nayarit, Hotel Ysuri and Casa Selva audience members will even have the chance to win a trip to Mexico. READ MORE ON CELLULOID JUNKIE