SUBSTACK | The Journey Making The Trailer
The process of creating and getting a trailer for our film out into the world has been an unexpected journey—equal parts creativity, anxiety, and ultimately, growth that has been central to every part of the journey making our third feature film You, Me & Her. It’s taught me lessons about trusting myself, leaning into collaboration, and rethinking long-held notions about the film industry. I’m excited to share that last week we launched our trailer for our Valentine’s Day release and it was announced in Variety!
When we first started this project, I had so many preconceived notions about trailers. The industry had instilled in me a cautious approach: be careful about what you put out there. You don’t want to release anything unless it’s perfect, you have a splashy debut in the trades, paired with access to a wide audience who can actually watch your film. But reality, especially in the indie world, doesn’t always align with those ideals.
The festival where we premiered asked for a trailer. It was a chance to get more eyes on the film ahead of the premiere—hard to argue against that. Still, I wrestled with doubts. The logic behind the traditional industry strategy makes sense: if you release material too soon, you risk squandering your momentum. But if you don’t release material how will anyone find your film?